Internet Marketing Exploratory Descriptive and Causal essays

Internet Marketing Exploratory Descriptive and Causal essays One of the most useful aspects of the Internet is its accessibility to the development of new business ideas regarding the gathering and disseminating of information. One Internet marketing aspect that cannot be deployed by a brick and mortar firm, for example, is the use of Internet search engines, such as Google (which has recently gone public' to investors) as a business. In other words, actual portholes to information on the World Wide Web can become businesses and advertising sites themselves. Other aspects of using the Internet for as a way of marketing actual information systems can be found at the Electronic Library, where users can pay a fee to access protected documents in a number of online journals. Access to information very quickly becomes a commodity to be bought and sold, in other words, on the Internet, in a way that it seldom One of the most valuable sources of information as commodities provided by the Internet are the sources of data that can be accessed regarding consumers and why they buy or do not buy products. Individual marketers can send out surveys on the Internet in massive numbers, and through the use of online coupons, for example, give immediate reinforcement for the Website user's time in filling out such surveys, as well as encourage them to purvey the Website's products yet again. As with real-life marketing research and information gathering, there are exploratory, descriptive, and causal research designs that can generate such information regarding Internet consumers to create more effective marketing devices. Exploratory research can take the form of on-line questionnaires, directed, for instance, to those who use a particular Website, asking them about the quality of the site, whether the products accessed were desirable to them, and if the instructions regarding the product, if complicated to use such as computer products...